Change search
ReferencesLink to record
Permanent link

Direct link
Vad kännetecknar en användarvänlig webbsida?: En undersökning om har lyckats attrahera sin mest prioriterade målgrupp.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study was to investigate the characteristics of a user-friendly website and if has managed to attract its target audience. My research question was : Has managed to attract its target audience and making them play more often when it comes to the web page design and usability?For a web page should be useful to a user it must bring value to the user, which the user can benefit from. For a website to be user-friendly it needs to be easy to use. Adapting its website by users can be difficult, because what all target groups have in common is that they are peo-ple and people think and interpret things very differently. Finding something that fits all is difficult, and therefore it is best to specify its audiences to be able to design as user friendly website as possible.The literature review in this paper covers the theory of audience / user and user-friendliness, and theory of graphic design. This frame of reference became the basis for the empirical in-vestigation conducted as a case study. This gave me the opportunity to see if has managed to attract its target audience regarding web page design and usability. The survey results showed that ATG has taken into account their target audience in terms of usability and ease of use for this specific target group, although there were things that the target audience experienced some negatively with the web page.

Place, publisher, year, edition, pages
2014. , 33 p.
Keyword [en]
Keyword [sv]
Teknik, Användbarhet, användarvänlighet, målgrupp, webbdesign, usability, user-friendly, target audience, web design
URN: urn:nbn:se:ltu:diva-47309Local ID: 4ddbd278-cfe7-457a-8efd-8a0d95083b81OAI: diva2:1020629
Subject / course
Student thesis, at least 15 credits
Educational program
Systems Sciences, bacheor's level
Validerat; 20141002 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(1187 kB)0 downloads
File information
File name FULLTEXT02.pdfFile size 1187 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Sandholt, Erla

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

ReferencesLink to record
Permanent link

Direct link