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Vad kännetecknar en användarvänlig webbsida?: En undersökning om www.atg.se har lyckats attrahera sin mest prioriterade målgrupp.
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study was to investigate the characteristics of a user-friendly website and if www.atg.se has managed to attract its target audience. My research question was : Has www.atg.se managed to attract its target audience and making them play more often when it comes to the web page design and usability?For a web page should be useful to a user it must bring value to the user, which the user can benefit from. For a website to be user-friendly it needs to be easy to use. Adapting its website by users can be difficult, because what all target groups have in common is that they are peo-ple and people think and interpret things very differently. Finding something that fits all is difficult, and therefore it is best to specify its audiences to be able to design as user friendly website as possible.The literature review in this paper covers the theory of audience / user and user-friendliness, and theory of graphic design. This frame of reference became the basis for the empirical in-vestigation conducted as a case study. This gave me the opportunity to see if www.atg.se has managed to attract its target audience regarding web page design and usability. The survey results showed that ATG has taken into account their target audience in terms of usability and ease of use for this specific target group, although there were things that the target audience experienced some negatively with the web page.

Place, publisher, year, edition, pages
2014. , 33 p.
Keyword [en]
Technology
Keyword [sv]
Teknik, Användbarhet, användarvänlighet, målgrupp, webbdesign, usability, user-friendly, target audience, web design
Identifiers
URN: urn:nbn:se:ltu:diva-47309Local ID: 4ddbd278-cfe7-457a-8efd-8a0d95083b81OAI: oai:DiVA.org:ltu-47309DiVA: diva2:1020629
Subject / course
Student thesis, at least 15 credits
Educational program
Systems Sciences, bacheor's level
Examiners
Note
Validerat; 20141002 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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fulltext(1187 kB)80 downloads
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45367798a8764b39e02e780a39a6ae4e156bf3289876539cd22d931d6b95a46701fd71ff9f5d83841c23778aa51df3c4e482b5344d575bcc6a057b68fbae62e2
Type fulltextMimetype application/pdf

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Sandholt, Erla

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf