Change search
ReferencesLink to record
Permanent link

Direct link
Handling public opinion during a corporate crisis
2000 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this thesis is to provide a better understanding of how to handle public opinion during a corporate crisis. The research describes, explores and tries to explain what should be included in a crisis communication plan, how the actors involved in a crisis management team can be described and how an organization prepares its management for corporate crises. A case study on Boliden Limited and the crisis they faced in Apirsa, Spain has been conducted. The findings of this study shows that a crisis communication plan should include the issue of conveying a key message, and that internationally diverse organizations use more than one spokesperson when communicating during a crisis. The study further shows that the selection of the members of a crisis management team is based upon their knowledge, rank and position within the company and that organizations provide employees at managerial level with media training.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, public opinion, corporate crises, crisis communication
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-47259ISRN: LTU-SHU-EX--00/241--SELocal ID: 4d21d3b5-ce36-4be7-91cd-f682cbcc6debOAI: diva2:1020579
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, bachelor's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(207 kB)0 downloads
File information
File name FULLTEXT01.pdfFile size 207 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

ReferencesLink to record
Permanent link

Direct link