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Hur utvecklar man ett matfestivalkoncept ur ett upplevelseproduktionsperspektiv?: exemplifierat med en konceptutveckling för Vaxholms matfestival
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this essay was to examine how existing food festivals work with concept development, thematisation and storytelling from an experience production perspective. Interviews were conducted with three strategically chosen food festivals in Scandinavia; Den Norske Matfestivalen i Ålesund, Matfesten i Skellefteå and Matfestivalen i Skövde. The essay describes theories of experience production as; concept development, thematisation and storytelling. Vaxholm Food Festival wish to create a food festival, in early June, with a intention to extend and act as a starting point for the summer season in Vaxholm. Based on interview results and literature search, I have developed a concept of these approaches for an upcoming food festival - Vaxholm Food Festival. By using thematisation and storytelling while developing a concept, you can create a feeling that pervades the festival and distributed to the guests. In addition, it can have a positive impact on the destination's image and attractiveness and to attract more guests. My results show that none of the investigated food festivals today use either concept development, thematisation or storytelling. The concept has been developed describing Vaxholm Food Festival aims, objectives, target audience, organization and marketing. It also contains proposals on various themes and a concrete proposal on the theme ”The origin of the food”, which contains ideas for activities, entertainment and storytelling.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-47200Local ID: 4c56c318-d122-424d-b565-d846f82aa7d0OAI: diva2:1020519
Subject / course
Student thesis, at least 15 credits
Educational program
Professional Experience Production, bachelor's level
Validerat; 20120111 (anonymous)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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