Adoption of Internet Banking among Ghanaian Consumers: A Study Using Decomposed Theory of Planned Behaviour
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
This Master’s thesis sought to identify factors that could influence the adoption of Internet banking in Ghana. The problem of the study was to identify the factors using an adapted form of the Taylor and Todd (1995) Decomposed Theory of Planned Behaviour (DTPB) model by replication the earlier research done by Tan and Teo (2000) to access its continuous relevance and adaptability to the Ghanaian environment.The study was basically a survey that used quantitative approach and deductive methods of research. A structured questionnaire was adopted and modified from the instrument used in the Tan and Teo (2000)’s study and personally administered to the individual banking customers who are Internet users.A sample size of 300 respondents was randomly accessed but conveniently selected from the individual customers of the banking population. Out of the 300 respondents, 233 usable data sets were entered into SPSS for analysis. The study found that the intention to adopt Internet banking services by the respondent Ghanaian consumers can be predicted by attitudinal factors (relative advantage, trialability, and compatibility with values) and perceived behavioural control (technology support) but not by subjective norms. The attitudinal factors that significantly support the intention to adopt Internet banking in Ghana include relative advantage, compatibility with respondent’s values and trialability. Although findings show that perceived risk have a negative relationship with one’s intention to adopt, this relationship is not significant. However, the perceived complexity construct turned up interesting findings. The results could not confirm the negative relationship with one’s intention to adopt and may not as well suggest a positive relationship too. The finding though was not significant.In addition, subjective norms construct was also found to have no significant relationship with intention to adopt Internet banking. This means that family, friends, colleagues and media does not significantly affect one’s intention to adopt Internet banking.Furthermore, the significant perceived behavioural control factor found to be influencing intention to adopt Internet banking is technology support, but both self-efficacy and government support constructs are not supported.It is recommended that future studies should be carried out using non Internet users as respondents to investigate their adoption intentions of the Internet banking services in Ghana.
Place, publisher, year, edition, pages
2012. , 83 p.
Social Behaviour Law, Internet Banking, Internet Banking Ghana, Decomposed Theory of Planned Behaviour, Adoption of Internet Banking
Samhälls-, beteendevetenskap, juridik
IdentifiersURN: urn:nbn:se:ltu:diva-46970Local ID: 490dbb96-77f0-4b4d-95f9-7df42895ffa4OAI: oai:DiVA.org:ltu-46970DiVA: diva2:1020286
Subject / course
Student thesis, at least 30 credits
Business Administration, master's level
Validerat; 20120403 (anonymous)2016-10-042016-10-04Bibliographically approved