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Opening up the NPD process: a case study within the oil and gas industry
2008 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This article investigates the practical application of open innovation principles within industrial new product development (NPD). Previous research on open innovation has primarily focused on the notion as such and not yet on how to integrating the principles of open innovation with well- established models for NPD. We aim to help close this knowledge gap. The purpose of this study is to explore how firms can benefit from opening up the NPD process by integrating the principles of open innovation with the well-known and widespread Stage-Gate model. To do this, previous literature is studied in combination with case study data investigating the existing occurrences and potential opportunities of employing the principles of open innovation within NPD at a firm within the upstream Oil & Gas business. Our empirical study shows that there are great virtues in the systematization of the already occasionally occurring open innovation practices. Additionally, a noticeable desire to pursue a more open approach to NPD was identified among the respondents. The results of this study allowed the enactment of a practitioner-oriented work model which exploits the advantages of “openness” while simultaneously capturing the benefits deriving from the systematic and structured approach implied by the Stage- Gate model. Furthermore, by opening up the Stage-Gate model, yet another opportunity is exposed: to allow the work model to facilitate a systematic adjustment of the way value is created and captured within the company (I.e. its business model and its underlying core capabilities) to the external environmental dynamics. This aspect is further included in the new work model. The main implications of this study are that is indicates great opportunities and possibilities in opening up the NPD process. It further introduces an easy applicable work model that facilitates the opening. Moreover, our results apply not only to firms within the Oil & Gas industry, but to all NPD processes where a Stage-Gate methodology is employed.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Open innovation, Stage-gate, New product development (NPD), Business models, Core capabilities
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-46774ISRN: LTU-EX--08/232--SELocal ID: 464a65b7-5afc-4fc9-b2e9-db85a80e4781OAI: diva2:1020089
Subject / course
Student thesis, at least 30 credits
Educational program
Industrial and Management Engineering, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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