Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Assessing the readiness for implementing e-CRM in B2B markets using AHP method
2008 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

In this research we classified and explained the most important aspects and factors which affect CRM readiness for B2B markets, according to their complicated network of relationships. Then we suggested the hierarchical model for assessing CRM readiness in organizations based on six main dimensions, seventeen sub-dimensions and forty eight indicators.

Place, publisher, year, edition, pages
2008.
Keyword [en]
Social Behaviour Law, CRM, e-CRM, e-Readiness, Readiness Assessment, e-commerce
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-46628ISRN: LTU-PB-EX--08/017--SELocal ID: 4413192c-abf0-4186-8871-564ae1bc28f1OAI: oai:DiVA.org:ltu-46628DiVA: diva2:1019943
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(1282 kB)59 downloads
File information
File name FULLTEXT01.pdfFile size 1282 kBChecksum SHA-512
5a552773960322f0cd2458eda586be1cb0c67bc1f62df2d180c04ae11fbc3ad40cd3d5509b339e89d847312cf27b527a31db6819215c6c1bd403d2988f66a426
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
Total: 59 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 125 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf