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Factors influencing export performance: A study of Swedish companies exporting to Russia
2012 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The focus of this thesis is different factors that can influence Swedish companies’ export performance to the Russian market. The research is done by applying qualitative approach, where two interviews will be conducted. Conclusions that have been made in this research can give some guidelines for the Swedish companies that already export or consider starting their business activity in Russia. A number of previous researches about successful export and obstacles for it have been studied, as a ground for this thesis. The empirical information, obtained for this study, confirmed or rejected some of previous conclusions. Within the present research the following findings about impact of internal and external factors were made, such aspect, as firm size, does not impact on company’s possibility to export. However, it is important for a company to have international competence, export experience and a local business network on a foreign market. Managerial characteristics and social networks appeared to be important for successful export as well. On the side, external factors of the Russian market, like political, economic, socio‐cultural and technological ones as a whole were not experienced as obstacles for export. Still, some factors within them, like bureaucracy and language were experienced as barriers. However, Russian market is seen as an attractive one and two Swedish companies that contributed with information to this thesis want to continue their business towards Russia.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-45408Local ID: 31a12a25-27ae-46d8-a833-6a28a69c2afdOAI: diva2:1018698
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Validerat; 20121118 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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Sorokina, Viktoria

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