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Bloggar av vikt: en studie om överviktiga modebloggare
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study focuses on the studying of the phenomenon of "plus-size" fashion blog, blogs that are created by overweight individuals. This study wants to find answers to what motivates these persons in their blogging, how they perceive the interaction with their readers, and why their blogs look like they do.The overweight fashion blogger is a important player in the public debate because these individuals wants to show an alternate picture of a body comparison to existing social norms in the society about how a body should look like in order to be prosperous.The results of this study show that these individuals see themselves as part of a group of other overweight bloggers and readers and through this group membership they feel motivated in their blogging. The interaction with their readers is their motivation in continuing their blogging. The response indicate that they inspire others who have similar experiences of being overweight. The bloggers in this study did all have in mind that they could be exposed to negative feedback through their blogging, but they are all surprised that they have received so little negative feedback through their blogging.Keywords: fashion blog, fat acceptance, social identity, gender, social groups

Place, publisher, year, edition, pages
2013. , 40 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, modeblogg, fat acceptance, social identitet, genus, samhällsgrupper
URN: urn:nbn:se:ltu:diva-45362Local ID: 30f77f1b-2043-44c9-826f-5383a58e35cbOAI: diva2:1018652
Subject / course
Student thesis, at least 15 credits
Educational program
Media and Communication Science, bachelor's level
Validerat; 20130704 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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