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Developing an internet based communication strategy: an evaluation of a decision support system
2003 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The objective with this thesis is to investigate how Hands should develop an Internet based communication strategy for its decision support system Atlantic. This investigation was conducted through a case study and the methods we used were theory search and interviews. The results of the study show that the customers do not use the website regularly,therefore we do not recommend Hands to use the Internet as a single communication tool. Instead, we give Hands a recommendation to develop its classic marketing in form of participation in trades, advertising in technical magazines and sponsor itself on the Internet. Additionally, the interviews show that the customers? opinion of the product is overall positive regarding the user interface, the usability, and the user friendliness.

Place, publisher, year, edition, pages
Keyword [en]
Technology, marketing, customer value, decision support system, user, interface, usabillity, user friendliness, Internet, marknadsföring, systemvetenskap, beslutstöd
Keyword [sv]
URN: urn:nbn:se:ltu:diva-45346ISRN: LTU-EX--03/032--SELocal ID: 30b56565-5d3e-4992-9f9c-9eaebf12f0ccOAI: diva2:1018635
Subject / course
Student thesis, at least 30 credits
Educational program
Environmental Engineering, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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