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e-Readiness Assessment within the Iran’s Automotive Industry
2007 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

With the growing impotence of internet, it has been a major catalyst for change in many industries such as automotive industry. In fact, the Internet-based concepts and technologies like e-commerce are increasingly being used in every sector to enhance the productivity through facilitating trade, exchange of data , and automation of the business processes as well as workflows. Also considering automotive industry as an area that has warmly embraced the use of information and communication technologies such as “e- procurement” for buying, “e-design” for product development, “e-supply chain” for logistics and e-commerce for sale and after-sales services, the importance of new technologies such as e-commerce becomes clear since it enables sustainable competitive advantage for organizations and that’s the exact thing that Iranian companies need to achieve to survive and compete in global markets. However, to implement and utilize such internet-based technologies for achieving business targets and bringing about changes, first of all, it is important to evaluate the readiness level of companies in accepting and implementing those technologies to ensure a productive and beneficial implementation. This research aims to investigate the level of e-readiness in Iran Khodro, Co. the country's leading vehicle manufacturer in the region and possibly the biggest industrial conglomerate in the Middle East, through its “sale and after sale service” arm (IKSA organization and about 700 official agents of company all over Iran), which are the downstream of Iran Khodro’s Supply chain. So this thesis clarifies how e-ready Iran Khordo is to utilize productively new and online technologies to achieve foreseen benefits. Also findings give a clear comparison between e-readiness level of Iran Khodro Co. and that of some leading organizations in UK. Besides by recognizing the sub-categories of research’s framework, an in-depth analysis on e-readiness level of Iran Khodro’s agents in different cities of Iran is done to reflect some effective solutions for managers to eliminate the existed gap among company’s agents in the case of their e- readiness level. Ultimately a modified model is presented to contribute in theory by clarifying the importance and relationships among attributes of thesis’ main framework.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, e-Commerce, e-Readiness Assessment, Automotive Industry, Iran, Sale, After-Sales Services
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-45130ISRN: LTU-PB-EX--07/045--SELocal ID: 2dcfbe70-d26d-4ee5-bf85-cbe362acb536OAI: diva2:1018411
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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