Behavoral Intention to Adopt Internet Banking
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
The purpose of this thesis is to describe customers’ acceptance of internet banking by identifying factors that explain their intention to use internet banking services in Nigeria. Online banking services have gained increased popularity around the world, however in Nigeria it is a fairly new phenomenon. Online banking service is a part of the e-banking bundle and it is an alternative means of offering the customers expedited self-controlled transactions, using the internet as the medium for the transaction. In today’s reality, banks view internet banking as a powerful ‘value added’ tool to attract and retain new customers.This study highlights the trends and seeks to identify the factors that influence the customer’s intention towards adopting internet banking services. The overall result will be determined after an in-depth quantitative analysis to know the factors that affects these attitudes.The information used to write this study was gathered from surveys, books and online data bases.The result of the study indicates that the customers of knowledge of computers and gender have no influence on intentions to use internet banking. In addition the study was not able to validate some of UTAUT model propositions using the multiple linear regression analysis; however judging from the simple linear analysis most of the UTAUT proposition was validated except the social influence variable which was shown to have no effect on the intention to use internet banking.
Place, publisher, year, edition, pages
2012. , 92 p.
Social Behaviour Law, E-commerce, Technology Acceptance Model (TAM), Diffusion of Innovations, internet banking, electronic banking (e-banking), Unified Technology Acceptance and Use Theory (UTAUT), Nigeria, internet
Samhälls-, beteendevetenskap, juridik
IdentifiersURN: urn:nbn:se:ltu:diva-44916Local ID: 2a987edf-1421-4f0d-a997-f8fb6d1e76baOAI: oai:DiVA.org:ltu-44916DiVA: diva2:1018195
Subject / course
Student thesis, at least 30 credits
Electronic Commerce, master's level
Validerat; 20120615 (anonymous)2016-10-042016-10-04Bibliographically approved