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Genom upplevelseproduktion skapa förutsättningar för barn 6-12 år att bli goda värdskapsutövare
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This following document is the result of my Bachelor thesis. It deals with some of the threats in Strategi2020, which is a public strategic document that has been developed by Svensk Turism AB and its partners in order to double the total revenue of the growing tourism in Sweden by the year of 2020. The one threat that I have focused my research on is the fact that Swedes may not be considered very hospitable and welcoming to tourists. This, in my opinion is an overlooked issue that just recently caught the attention of Swedish entrepreneurs as a competitive advantage towards other businesses. I believe that in order to become more competitive as a tourism destination and as a global business partner Swedes in general need to be more hospitable. In this paper I have focused my research on how to make the general Swede a better host and a stronger ambassador of their own country by working directly with Swedish children at the ages between 6 and 12 years old. I have based my strategy development plan on two successful environmental projects that have been developed for the same specific age group as described above. I have later on combined the methods I have found in these strategies with theories in experience production. This in order to create a method for the public school system in Sweden to teach the children the importance of tourism and how good hostmanship can help the nation to become a better tourist destination and thereby reach the financial goals set by Strategy2020.

Place, publisher, year, edition, pages
2012. , 75 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Upplevelseproduktion, värdskap, turism, Strategi 2020, beteendeförändring
URN: urn:nbn:se:ltu:diva-44378Local ID: 22875a0b-ecdf-4778-8f67-f989d3d5d1a2OAI: diva2:1017655
Subject / course
Student thesis, at least 15 credits
Educational program
Professional Experience Production, bachelor's level
Validerat; 20120327 (anonymous)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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Adermalm, Johan

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