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An investigation on influencing factors on tourists shopping: attitude of Iranian handmade carpet in Isfahan
2008 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Tourists are eager to take something home as souvenirs form the trip and therefore, they decide to go shopping. One of the most common types of souvenirs is handicrafts and arts. The existence of various artistic attractions and handicrafts along historic monuments in Iran is a factor to attract tourists to Iran. Iranian handicrafts occupy the first and foremost level of comparison to those of the other countries in the world from the viewpoint of diversity of production involving as many as 150 branches. The researcher’s intention of this study was to recognize the factors affecting the attitude of tourists shopping Iranian handmade carpets in Isfahan. Having reviewed the related literatures and the researches done in home and abroad, the factors which could affect the attitude of tourists shopping Iranian handmade carpets were recognized and categorized. These factors are: advertisements by salesmen, carpet quality, price, and carpet beauty. In present research, sample volume was determined by performing a primary study and defining the variance of primary sample and the intended number of samples was selected carefully and randomly from the population. Then the validity and reliability of the questionnaire was determined. The used questionnaire in this research consisted of 5 common, and 28 specialized questions which were supporting the hypotheses of the research. Data was analyzed using the frequency percent techniques, and in the chapter related to the deductive statistics, one-sample T test was used to analyze and approve/disapprove the questions supporting the research hypotheses.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Tourism, Handicrafts, Handmade Carpet, Attitude
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-44233ISRN: LTU-PB-EX--08/020--SELocal ID: 2070d5e4-52ef-4ea6-aa3a-a7ff1440d52dOAI: diva2:1017509
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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