Modeller för val av internationella marknader: Varför valde Target den Kanadensiska marknaden?
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Running a business today, in any part of the world, will in somewhat make you familiar with the word “international”. Whether it is your customers, funds, products, websites, or supply-chain, influences from around the world will affect your business. Borders and nationalities are getting less meaningful, which makes it easier for companies to internationalize and find opportunities all over the world. The purpose of this thesis was to investigate whether there would be possible to make a generalization of the international market selection (IMS) process for companies and to investigate why Target Corporation chose Canada as their first internationalization decision. The findings of the thesis shows that a generalization of used IMS theories cannot be made, even though they all share some fundamental assumptions. Moreover, Target chose Canada due to multiple factors, though the key factor seems to be psychic distance. Target did, however, both contradicted and adapted IMS models in their internationalization process.
Place, publisher, year, edition, pages
2012. , 65 p.
Social Behaviour Law
Samhälls-, beteendevetenskap, juridik, Internationell, marknad, Target Corporation, Market Selection, modeller, IMS, internationella, International, Canada, Kanada, USA
IdentifiersURN: urn:nbn:se:ltu:diva-44030Local ID: 1d71829f-fe8c-4d30-8335-c66329abcc16OAI: oai:DiVA.org:ltu-44030DiVA: diva2:1017304
Subject / course
Student thesis, at least 15 credits
Business Administration, bachelor's level
Validerat; 20120615 (anonymous)2016-10-042016-10-04Bibliographically approved