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The Internet's affect on buyer-seller relationships: two case studies within the financial industry
2001 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis aims to study if the Internet affects the buyer-seller relationships. By exploring, describing and somewhat explaining how the Internet affects the exchange and adaptation processes within a relationship, from the buyer’s point of view, achieves the overall purpose of the study. Two case studies were performed in the financial industry and the two companies both had long-term relationships with a supplier of external funds. The Internet showed to have most affect on the information routines in the exchange and adaptation processes within the relationship. A major finding is that social bonds, or relationships between companies are not affected by the use of the Internet and that personal meetings are vital to achieve social exchanges.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Interaction processes, Exchange processes, Adaptation, processes, Relationships, Internet
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-43913ISRN: LTU-SHU-EX--01/109--SELocal ID: 1bb2adff-d722-4862-b2b9-1c28a34b57d9OAI: diva2:1017155
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, bachelor's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

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