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Increase Your Employability: Personal Branding on Social Media Networks: A qualitative study on how employers perceive social media actions when screening online profiles
2015 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Competition on the labour market has never been as tough as it is today. Companies areconstantly trying to hire the right personnel and strive to be as efficient as possible. It ismore important than ever for people interesting in making a career to understand theessence of personal branding to distinguish themselves from the crowd. The increased useof social media has led to a change in the recruiting process. Employers are now lookingfor additional information about potential candidates on social media networks, as acomplementary tool to C.V.s and personal statements. People seem to have littleknowledge about the existence of this phenomenon, but this thesis provides a betterunderstanding of how employers perceive social media actions that indicate increased anddecreased employability.

Place, publisher, year, edition, pages
2015. , 46 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Personal branding, screening, employer perception, employability, social media networks
URN: urn:nbn:se:ltu:diva-43807Local ID: 1a2c96f8-10db-4a83-88d0-ba0a4359182eOAI: diva2:1017049
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Validerat; 20150624 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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Englund, AlexanderStenlund, Oskar

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