Kartläggning av en affärsmodell och förslag till värdeerbjudandets förnyelse: En fallstudie av ett företags verksamhet i Sverige
Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Today, companies are facing increased difficulties with creating and sustaining durable Business Models since environmental changes (e.g. market down turns, increased competition, innovation etc.) can render current Business Models less profitable and obsolete. Companies thus have to endeavor to break a trailing pattern by innovating their existing Business Models more rapidly, more often, and increasingly far reaching than ever before. Further, in a Business Model the most central component is the Value Proposition, which also is the main reason why customers turn to certain company. With this in mind, the Value Proposition constantly needs to be adjusted in order to face the compelling opportunities and threats that surround a business entity.The purpose of this study is thus to use Business Models as tool for innovating the company's Value Proposition, using internal strengths and weaknesses, to utilize external opportunities and to avoid exterior threats. All this with long-term profitability and sustainable competitive advantage in consideration.The findings suggest that the company shall implement the following four strategic options: (1) standardize processes surrounding the current Value Proposition, (2) consolidate some of the success factors such as perseverance and incentives, (3) increase flexibility by altering the way which project finance is used today, and (4) develop new concepts such as energy storage in rock caverns and also examine whether it is possible to extend the value chain by acquisition.
Place, publisher, year, edition, pages
2012. , 125 p.
Social Behaviour Law
Samhälls-, beteendevetenskap, juridik
IdentifiersURN: urn:nbn:se:ltu:diva-43709Local ID: 18de00d7-7896-4db7-a94a-c1101ec52e2aOAI: oai:DiVA.org:ltu-43709DiVA: diva2:1016950
Subject / course
Student thesis, at least 30 credits
Industrial and Management Engineering, master's level
Validerat; 20120820 (anonymous)2016-10-042016-10-04Bibliographically approved