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Investigating factors which influence m-payment services adoption by Iranian customers
2010 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The advent of Information and Communication technology (ICT) has changed the daily routines of businesses as well as the lives of private citizens. For some citizens, the use of information technology tools is a natural part of their daily lives, while others prefer more traditional channels. This motivates to investigate customers’ adoption of Mpayments by examining the adoption determinants that are specific for the M-payment context. For this aim, I am going to review some adoption theories and previous studies which have been done in adoption of M-payment area and extract the most significant factors and finally develop appropriate model for Iranian customers. The proposed conceptual model combines technological Factors of Mallat and behavioral factors of Dahlberg and Öömi models about M- payment adoption. As a result, 623 filled questionnaires are gathered and analyzed. At first descriptive analysis will perform on the demographic characteristics. After that, to find out the impact of demographic and cultural characteristics on other related research factors use ANOVA and MANOVA analysis. At the end, overall fitness of model and affect of survival outcomes will test by Confirmatory Factor Analysis and logistic regression. At the end it concluded this model has a suitable fitness and both technical and behavioral factors affecting on Mpayment adoption: although this was different in different demographic and cultural characteristics.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, M-commerce, M-payment, Adoption Theory, Technical, and Behavioral Factor, Confirmatory Factor Analysis
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-43429ISRN: LTU-PB-EX--10/019--SELocal ID: 14e3917d-d846-4fb0-bdac-be04e880c89bOAI: diva2:1016661
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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