Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The role of loyal consumers on grocery e-commerce adoption in Iran
2008 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The two most powerful forces affecting the world economy and commerce today are the increasing rate of globalisation and advances in information and communication technologies (ICTs). While it is clear that there are many tangible and intangible benefits from developing ecommerce for both firms and consumers, but there are many difficulties in the way to success. One of the most challenging issues is the e-commerce adoption barriers and methods of transferring existing offline consumers to new online channels. This research is trying to identify direct environmental barriers of online grocery shopping and the relative importance of each entity, and also simultaneously proving that current offline loyal consumers are more ready to be transferred to new online channels. The case selected for the research is SHAHRVAND chain stores of Tehran. A conjoint analysis resulted from an structured interview from SHAHRVAND managers indicated that the “consumers” entity is the most important direct environmental barrier among the other entities (competitors, business owners and physical stores). A survey analysis of 131 SHAHRVAND offline consumers proved that loyalty attribute has a direct linear relationship with “Transferability” attribute among the respondents of research sample. Since loyal consumers are more ready to adapt to new online purchasing channel, the SHAHRVAND managers are recommended to identify, promote and retain their current offline loyal consumers in order to prepare them shift to their online store. Any marketing and promotion campaign for online store should be designed considering the current offline loyal consumers.

Place, publisher, year, edition, pages
2008.
Keyword [en]
Social Behaviour Law, E-commerce barriers, online grocery adoption, e-tailing
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-43380ISRN: LTU-PB-EX--08/035--SELocal ID: 142daa0e-f298-45c4-982b-cf77d27ec8b2OAI: oai:DiVA.org:ltu-43380DiVA: diva2:1016611
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(598 kB)17 downloads
File information
File name FULLTEXT01.pdfFile size 598 kBChecksum SHA-512
42141cdf7ba731cb29b83fb9a443cc2c389ea5926861f440c3b7877d4d050a6861b5d790643c56fae3c06011166f719172853468e5a96d8c57713e7edf3fa205
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
Total: 17 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 30 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf