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Reklamfilm eller inte?: En studie om innehållskillnad i reklam- och informationsfilm
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this paper is to, through film analysis, find out how a promotional film for an aid organization are built. Also to see if there are dramatic and visual features that is unique to this particular kind of commercials. The study is based on the following question: What is the difference between a commercial for an aid organization and an information-film about homeless men in Russia? A film-analysis of five commercials and one unpublished information film has taken place, the analysis has proceeded from the semiotic film-analysis and visual-rhetoric. The analytical result of the commercials showed that very simple methods are used to convey the message. The image-rhetorical and semiotic analysis shows that the films contain all the elements that these theories are working from. The advertising films have different messages, but they have one common denominator: children. The result of the analysis has been compared to see what the information-film lacks in comparison to the five commercials. The result shows that it is the content and story that is the biggest difference; the information film is about homeless men and the commercials are about children. The information-film is partly made from knowledge that was held through television education and conversations with people at various ad agencies and aid organizations.

Place, publisher, year, edition, pages
2011. , 25 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, reklamfilm, information, hjälporganisation, dramaturgisk kurva
URN: urn:nbn:se:ltu:diva-43378Local ID: 142a2a4a-9b15-4a2f-a52b-74e7cba21eadOAI: diva2:1016609
Subject / course
Student thesis, at least 15 credits
Educational program
Media and Communication Science, bachelor's level
Validerat; 20110622 (anonymous)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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Lindh, Karin

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