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En explorativ studie om omedvetna faktorer vid köp och återkommande köp i onlinespel
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to examine how the unconscious factors affect purchase and repurchase behaviors in onlinegames/mobilegames. The questions that were addressed, from an explorative point of view, where to examine how habits, immersion and impulse buying affects purchase and repurchase behaviors in onlinegames/mobilegames and to see which factors explain this. The method that was used in this study is a single password based survey that was published on eight international online forums for games with freemium characteristics. The results show that the response rate of the survey is too low for any generalizable conclusions, but indicates that impulse buying can be a significant factor for purchase and repurchase behaviors.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Unconscious factors, in-game purchase, purchase and repurchase, online games, mobile games
URN: urn:nbn:se:ltu:diva-43230Local ID: 11c5451b-c18c-4aa1-b4f7-013974a6ea18OAI: diva2:1016459
Subject / course
Student thesis, at least 15 credits
Educational program
Psychology, bachelor's level
Validerat; 20160824 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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Johansson, Christian

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