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The use of web sites in integrated marketing communication
2004 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Internet and the use of web sites has grown during the past decade to become more and more important as a marketing communication tool, in today’s rapidly changing business environment. Furthermore it is also an important source of income. This thesis aims to investigate how web sites are used as an integrated marketing communications tool regarding issues such as objectives, reaching and communicating with target audiences, what types of integrated marketing communication tools used and how to measure the effectiveness of using web sites as an integrated marketing communications tool.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Marketing, Internet, web sites, IMC, marketing, communication, image building
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-42714ISRN: LTU-SHU-EX--04/073--SELocal ID: 0b09cb4b-f60d-4505-ab04-264ee65de0dfOAI: diva2:1015940
Subject / course
Student thesis, at least 15 credits
Educational program
International Business and Economic, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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