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Brand community as a strategy for conquering virtual worlds
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2009 (English)In: Proceedings: ANZMAC Annual Conference, Australian & New Zealand Marketing Academy , 2009Conference paper (Refereed)
Place, publisher, year, edition, pages
Australian & New Zealand Marketing Academy , 2009.
Research subject
Industrial Marketing
URN: urn:nbn:se:ltu:diva-39021Local ID: d9ab1750-bd52-11de-b769-000ea68e967bISBN: 1-86308-158-5OAI: diva2:1012529
Australian and New Zealand Marketing Academy Conference : 30/11/2009 - 02/12/2009
Godkänd; 2009; 20091020 (ysko)Available from: 2016-10-03 Created: 2016-10-03Bibliographically approved

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Halvorson, Wade S.Steyn, Peter
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