A new entrance for sustainable gender equality
2010 (English)Conference paper, Presentation (Refereed)
Sustainable regional and business development depends on the access to people motivated to invest their lives in the region and the enterprises. But in a time of demographical changes, urbanization and new values regarding life and work among the next generation the issue of being attractive is crucial for both a region and enterprises. This paper describes the interactive collaboration between a research project and an enterprise in a semirural area in Sweden. A collaboration aiming for a more gender mainstreamed organization in order to retain and attract the best-suited labor for tomorrow. During the long term process the enterprise became more conscious of being a gender equal employer. The interaction gave the enterprise a platform for continued development with gender equality as an important element in developing a strong employer brand.
Place, publisher, year, edition, pages
Research subject Man Machine Relation Focusing Gender
IdentifiersURN: urn:nbn:se:ltu:diva-38935Local ID: d7ee34b0-0860-11e0-b767-000ea68e967bOAI: oai:DiVA.org:ltu-38935DiVA: diva2:1012442
Equality, Growth and Sustainability – Do they mix? : 25/11/2010 - 26/11/2010
Godkänd; 2010; 20110818 (ysko)2016-10-032016-10-03Bibliographically approved