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Challenges with social media for user involvement
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
2012 (English)In: Innovation through social media: ISM 2012 / [ed] Asbjørn Følstad; Anna Ståhlbröst; Esbjörn Ebbesson; Jesper Svensson, Trondheim: Akademika forlag, 2012, 50-60 p.Conference paper (Refereed)
Abstract [en]

Integrating social media into the innovation process can offer great opportunities for organizations striving for user involvement. Due to the spread of social media in all types of user groups it is, today, possible to engage users all around the world in innovation activities simultaneously. But even if social media usage in innovation activities offers great opportunities, it can be challenging to know how to use it to engage users in these processes. In this paper, the purpose is to discuss and reflect on challenges and opportunities the use of social media for user involvement has. The study reported on is based on a university course in which the students had the assignment to use social media as a tool in their innovation process. The results in this paper show seven challenges that are important to handle when planning and carrying out a user involvement process by means of social software. These challenges relates to issues such as, for instance, the selection of social software to use, the timing of the involvement activities and the maturity of the innovation.

Place, publisher, year, edition, pages
Trondheim: Akademika forlag, 2012. 50-60 p.
Keyword [en]
Statistics, computer and systems science - Informatics, computer and systems science
Keyword [sv]
Statistik, data- och systemvetenskap - Informatik, data- och systemvetenskap
Research subject
URN: urn:nbn:se:ltu:diva-34389Local ID: 8911197a-abc2-4919-8de2-dd643f22f5efISBN: 978-82-321-0088-0OAI: diva2:1007640
Innovation Through Social Media : 03/12/2012
Godkänd; 2012; 20121210 (stahlis)Available from: 2016-09-30 Created: 2016-09-30Bibliographically approved

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