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Towards a framework of web performance evaluation: a literature review and measurement classification
2007 (English)In: Marketing theory and practice in an inter-functional world: Proceedings of the 2007 World Marketing Congress, Verona, Italy / [ed] Carol W. DeMoranville, The Academy of Marketing Science, 2007, 72-76 p.Conference paper (Refereed)
Abstract [en]

We position some studies on web performance evaluation research on a perceptual map relative to a developed criterion. Although the analysis of this secondary data cannot claim to utterly complete, it does provide insights into the state-of-art within web performance literature within a given period of time. Based on our findings, we also propose some future research directions in this area.

Place, publisher, year, edition, pages
The Academy of Marketing Science, 2007. 72-76 p.
Research subject
Industrial Marketing
URN: urn:nbn:se:ltu:diva-34122Local ID: 83c00e60-f128-11dc-ba03-000ea68e967bOAI: diva2:1007372
Academy of Marketing Science World Marketing Congress : 11/07/2007 - 14/07/2007
Godkänd; 2007; 20080313 (ysko)Available from: 2016-09-30 Created: 2016-09-30Bibliographically approved

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Opoku, RobertHultman, Magnus

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