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Towards a framework of web performance evaluation: a literature review and measurement classification
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2007 (English)In: Marketing theory and practice in an inter-functional world: Proceedings of the 2007 World Marketing Congress, Verona, Italy / [ed] Carol W. DeMoranville, The Academy of Marketing Science, 2007, p. 72-76Conference paper, Published paper (Refereed)
Abstract [en]

We position some studies on web performance evaluation research on a perceptual map relative to a developed criterion. Although the analysis of this secondary data cannot claim to utterly complete, it does provide insights into the state-of-art within web performance literature within a given period of time. Based on our findings, we also propose some future research directions in this area.

Place, publisher, year, edition, pages
The Academy of Marketing Science, 2007. p. 72-76
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-34122Local ID: 83c00e60-f128-11dc-ba03-000ea68e967bOAI: oai:DiVA.org:ltu-34122DiVA, id: diva2:1007372
Conference
Academy of Marketing Science World Marketing Congress : 11/07/2007 - 14/07/2007
Note

Godkänd; 2007; 20080313 (ysko)

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2018-03-19Bibliographically approved

Open Access in DiVA

fulltext(194 kB)19 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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