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Personas as a method for applying gender theory in Triple Helix constellations: experiences from two research projects
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Human Work Science.
2010 (English)In: 8th Triple Helix Conference, Madrid 20-22 Oct 2010, 2010, 1-13 p.Conference paper, Published paper (Other academic)
Abstract [en]

In focus in this paper is the use of the Persona method for applying gender theory in Triple Helix systems. Whereas such systems often are considered gender neutral, we in contrast emphasize the need for understanding the process of ‘doing gender' within those constellations. The aim of this paper is to describe our experiences of developing Persona as a method for gender equality interventions within two Triple Helix constellations. The personas are fictional characters addressing issues and situations identified during initial mappings of the researched contexts. The method is used for communicating concerns, issues, needs and preferences with our participants. In our experience Persona is a useful method for visualizing identified situations and for a reframing of actors' gender awareness. The Persona method contributes to talk beyond that of the "problematic women issue" and shows a way to unsettle gender constructions.

Place, publisher, year, edition, pages
2010. 1-13 p.
National Category
Other Engineering and Technologies not elsewhere specified Production Engineering, Human Work Science and Ergonomics
Research subject
Industrial Design; Industrial Work Environment
Identifiers
URN: urn:nbn:se:ltu:diva-33231Local ID: 80942520-ebd8-11df-8b36-000ea68e967bOAI: oai:DiVA.org:ltu-33231DiVA: diva2:1006468
Conference
Triple Helix VIII : 20/10/2010 - 22/10/2010
Note
Godkänd; 2010; 20101109 (asawi)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved

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CiteExportLink to record
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