Change search
ReferencesLink to record
Permanent link

Direct link
Masculinity and toyification of heavy machinery
Luleå University of Technology, Department of Arts, Communication and Education, Media, audio technology and experience production and theater.
2012 (English)Conference paper, Presentation (Refereed)
Abstract [en]

This photographic work in progress explores the relation between masculinity, heavy machinery and the “toyification” of the last. Forestry work and the work related to wood have historically been carried out manually. A heavy and often dangerous work intimately connected with masculinity. However, today much of this work that previously was performed by hand and muscles is mechanized. By that it has not only become safer – although still rather dangerous - it has also become harder to express and display masculinity whilst carrying out the work tasks. Pushing buttons or using a control stick for maneuvering is simply not that very macho. One way of reestablishing masculinity is to take unnecessary risks like doing something very fast or to not use safety features. Another way is to “play” whilst working or in pauses.The heavy machinery such as harvesters and trucks with its different applications is therefor not just tools for work where the user can, besides work, display craftsmanship and strength. The tools and machinery are also resources that can be played with and by doing so the users are able to create fun in a risky environment the same time as they (re-)create their masculinity and identity.The aim with this work is to study how a playful relation to machinery and a re-shaping of machinery into (boys) toys can be used and interpreted in a culture, whereas the work identity to a significant extent have been deprived of its manual and muscle tradition, to express skillfulness, craftsmanship that in its turn – as it comes to forestry – is strongly related masculinity. Masculinity in this explorative study is, inspired by the work of Raewyn Connell, understood as historical and cultural constructions. The method used is close to observation studies with the difference that the results of it are not word-based. Instead a selection of approximately 15 still photographs taken at workplaces and fair trades in the northern part of Sweden is used. The images are documentary and not arranged. The ethical aspects of using pictures with people in research can in many cases be problematic, however all of the people – out of which none are mentioned by name – are aware of that they are in the pictures and that the images are to be published. The images are also selected so that they wont be perceived as offending.

Place, publisher, year, edition, pages
Keyword [en]
Other social sciences - Media and communication studies
Keyword [sv]
Photography, Gender, Masculinity, Övrig samhällsvetenskap - Medie- och kommunikationsvetenskap
Research subject
Media and Communication Science.
URN: urn:nbn:se:ltu:diva-32278Local ID: 6b9aee03-b0a5-4cd9-a5a0-7deb0ecca7beOAI: diva2:1005512
Viscom26 : The Visual Communication Conference 20/06/2012 - 25/06/2012
Godkänd; 2012; 20120622 (pathag)Available from: 2016-09-30 Created: 2016-09-30Bibliographically approved

Open Access in DiVA

fulltext(23479 kB)0 downloads
File information
File name FULLTEXT01.pdfFile size 23479 kBChecksum SHA-512
Type fulltextMimetype application/pdf
fulltext(23437 kB)0 downloads
File information
File name FULLTEXT02.pdfFile size 23437 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Häggqvist, Patrik
By organisation
Media, audio technology and experience production and theater

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

ReferencesLink to record
Permanent link

Direct link