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Branding and diversity: the role of brand personality in positioning business schools
University of Malta.
2007 (English)In: Marketing theory and practice in an inter-functional world: Proceedings of the 2007 World Marketing Congress, Verona, Italy / [ed] Carol W. DeMoranville, The Academy of Marketing Science, 2007, p. 86-Conference paper, Meeting abstract (Other academic)
Place, publisher, year, edition, pages
The Academy of Marketing Science, 2007. p. 86-
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-30944Local ID: 4f5d0950-f12a-11dc-ba03-000ea68e967bOAI: oai:DiVA.org:ltu-30944DiVA, id: diva2:1004173
Conference
Academy of Marketing Science World Marketing Congress : 11/07/2007 - 14/07/2007
Note
Godkänd; 2007; 20080313 (ysko)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved

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Pitt, LeylandBerthon, PierreBerthon, Jean-Paul
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CiteExportLink to record
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Citation style
  • apa
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Output format
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