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Stakeholders Engagement and Readability of Corporate Social Responsibility Reporting: A Study of Most Sustainable Firms
Linnaeus University.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Linnaeus University.
2015 (English)In: Proceedings of the 40th Annual Macromarketing Conference, Chicago, Illinois: Marketing as Provisioning Technology : Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice / [ed] Clifford Shultz II; Raymond Benton; Olga Kravets, Macromarketing Society Inc., 2015, 684- p.Conference paper, Meeting abstract (Refereed)
Abstract [en]

The social and environmental responsibility of business has become a major issue in recent years and communicating messages about such initiatives are likely to evoke strong and often positive reactions among stakeholders of every firm. Companies can generate favorable attitudes among their stakeholders by engaging them in CSR activities and eventually strengthen stakeholder-company relationships. As a result, there is a need for companies to communicate their CSR activities more effectively to stakeholders using different media. This paper considers the content of one type of such communications, the CSR report. Trough a content analysis, it looks at how five of top sustainable organizations address their stakeholders in their CSR reports. The readability of such reports for stakeholders will also be evaluated. The results suggest that only a selected number of stakeholders are addressed in the studied CSR reports and these reports found to be not readable enough for the intended audience.

Place, publisher, year, edition, pages
Macromarketing Society Inc., 2015. 684- p.
, Annual Macromarketing Conference. Proceedings, ISSN 2168-1473
Research subject
Environmental Management
URN: urn:nbn:se:ltu:diva-30709Local ID: 49c38ff4-b348-45e4-88e0-61f58978ff3dOAI: diva2:1003938
Annual Macromarketing Conference : 25/06/2015 - 28/06/2015
Godkänd; 2015; 20160330 (arakor)Available from: 2016-09-30 Created: 2016-09-30Bibliographically approved

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