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Relationship marketing in the performing arts
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences.
2003 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

The aim of this article was to contribute to a better understanding of how producers within performing arts look upon and behave in building and maintaining relations within a business-to-business network. Most of the empirical material was originally collected, mainly through interviews, for an extensive case study about the influence of the procurement of resources on artistic production. In this new study the empirical material from the four cases was focused in another way. Findings indicated that producers within the performing arts were often eager to develop good relations with other art producers. Concerning other types of relations, the situation was ambiguous, but there seems to have been some tendency towards scepticism about relations with distribution agents, grant givers and sponsors.

Place, publisher, year, edition, pages
2003.
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-29951Local ID: 39718480-7cc3-11dc-b50c-000ea68e967bOAI: oai:DiVA.org:ltu-29951DiVA: diva2:1003178
Conference
Nordic Conference on Business Studies : 14/08/2003 - 16/08/2003
Note
Godkänd; 2003; 20120601 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved

Open Access in DiVA

fulltext(64 kB)16 downloads
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf