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Brand personality of a city: identity vs. image
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2015 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, 440-442 p.Conference paper, Published paper (Refereed)
Abstract [en]

This study investigates the perceived destination image and identity by applying the concept of brand personality and empirically examines their effects on loyalty towards a city as a brand. This affords a deeper understanding of how branding works in this context and provides a framework by which local governments can manage such loyalty.

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015. 440-442 p.
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-29822DOI: 10.1007/978-3-319-10873-5_257Local ID: 36dc193a-a0aa-423f-ba62-6360366d5ef8ISBN: 978-3-319-10872-8 (print)ISBN: 978-3-319-10873-5 (electronic)OAI: oai:DiVA.org:ltu-29822DiVA: diva2:1003048
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note

Godkänd; 2015; 20150116 (andbra)

Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved

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Foster, TimSattari, SetayeshBäckström, Lars
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