Justifying your price online: an investigation of academic associations' online communication of membership benefits
2007 (English)In: Marketing theory and practice in an inter-functional world: Proceedings of the 2007 World Marketing Congress, Verona, Italy / [ed] Carol W. DeMoranville, The Academy of Marketing Science, 2007, 123-127 p.Conference paper (Refereed)
This study identifies the benefits that are communicated online by a selection of academic associations. It also investigates the relationship between what is communicated online and the size of the associations' membership fees. The findings show that the level of the membership fee is to some extent influenced by the amount of words that communicate status on an association's website, as opposed to communication about conferences, job market, networking, publications, savings, size, or age.
Place, publisher, year, edition, pages
The Academy of Marketing Science, 2007. 123-127 p.
Research subject Industrial Marketing
IdentifiersURN: urn:nbn:se:ltu:diva-29754Local ID: 35413840-f0f6-11dc-ba03-000ea68e967bOAI: oai:DiVA.org:ltu-29754DiVA: diva2:1002980
Academy of Marketing Science World Marketing Congress : 11/07/2007 - 14/07/2007
Godkänd; 2007; 20080313 (keni)2016-09-302016-09-30Bibliographically approved