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Managing retail in an omnichannel environment: Consumer behavior, trends, and challenges
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Kungliga tekniska högskolan, KTH.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.ORCID iD: 0000-0002-4397-6965
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Number of Authors: 5
2017 (English)In: Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / [ed] Stieler, Maximilian, Cham: Springer International Publishing , 2017, p. 243-244Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Retailers are facing major changes, including intensified competition, increased internationalization, and technological advances, which are transforming the competitive landscape at a fast pace. Simultaneously we see an emerging paradigm shift in consumers’ buying behavior. Digital devices such as smartphones and tablets allow consumers to search and shop online, irrespective of time and place and without geographical boundaries. While these devices originally were used mainly for information search, mobile purchases are becoming a natural part of many consumers’ shopping habits.

Place, publisher, year, edition, pages
Cham: Springer International Publishing , 2017. p. 243-244
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN 2363-6165
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-29717DOI: 10.1007/978-3-319-45596-9_49Local ID: 347677e3-1512-4691-824b-be50cd0c67d9ISBN: 978-3-319-45595-2 (print)ISBN: 978-3-319-45596-9 (electronic)OAI: oai:DiVA.org:ltu-29717DiVA: diva2:1002942
Conference
Academy of Marketing Science Annual Conference : 18/05/2016 - 21/05/2016
Projects
Kundens kanal(k)val – Hur ska handeln möta kundbehov i digitala kanaler?
Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved

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Wallström, ÅsaSalehi-Sangari, EsmailFoster, TimStyvén, Maria EkStrandberg, Carola
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