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Role of anti-brand websites on brand image
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
2013 (English)Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2013.
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-27428Local ID: 0de64554-7832-4add-8a07-2bdf11d2cf7dOAI: oai:DiVA.org:ltu-27428DiVA: diva2:1000612
Conference
Academy of Marketing Science Conference : 15/05/2013 - 18/05/2013
Note
Godkänd; 2013; 20130531 (ysko)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved

Open Access in DiVA

fulltext(109 kB)57 downloads
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File name FULLTEXT01.pdfFile size 109 kBChecksum SHA-512
e5cb83babcdcbeb802e7584b93697b0e354ff8c83210fcde6a90c79e6b2c827cca6ec689b54adaf1951557ed9ec06eebf5273e3c0e6e5c6b3940892ad208990d
Type fulltextMimetype application/pdf

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Farshid, ManaWallström, ÅsaEngström, Anne
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
  • html
  • text
  • asciidoc
  • rtf