Addiction... or a second chance for a "third place"?
2009 (English)In: Proceedings: ANZMAC Annual Conference, Australian & New Zealand Marketing Academy , 2009Conference paper (Refereed)
Are we living in isolation? Ray Oldenburg postulates that busy schedules impede people from socializing as much as they should; consequently traditional third places have almost disappeared. However there may be a second chance for a new "Third Place". Our aim is to explore two questions conceptually. Has Facebook become the new "Third Place", furthermore is Facebook really a "Third Place"? The theory of the third place is briefly described and this is followed by a description of Facebook. Oldenburg's nine characteristics that qualify a third place are then applied to this social networking site to show that Facebook can possibly be regarded as a third place. Managerial implications and suggestions for future research conclude this paper.
Place, publisher, year, edition, pages
Australian & New Zealand Marketing Academy , 2009.
Research subject Industrial Marketing
IdentifiersURN: urn:nbn:se:ltu:diva-27051Local ID: 05bfe5c0-c49f-11de-b769-000ea68e967bISBN: 1-86308-158-5OAI: oai:DiVA.org:ltu-27051DiVA: diva2:1000232
Australian and New Zealand Marketing Academy Conference : 30/11/2009 - 02/12/2009
Godkänd; 2009; 20091029 (maria_s)2016-09-302016-09-30Bibliographically approved