Trust in preparation of University-Industry (UI)-Collaboration: Outcomes from a course with focus on developing businesslike capabilities
2015 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, 9-12 p.Conference paper (Refereed)
This paper presents outcomes from a course with focus on developing businesslike capabilities among undergraduate students. The purpose is to explore the need of trust in preparations of UI-collaboration and how outcomes are influencing trust in an education context. Findings indicate that word of mouth is essential to create needed trust. The amount of human resources students represent is found to be an important “qualifier”, while created trust is the “order winner” in the establishment of UI-collaboration.
Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015. 9-12 p.
, Developments in Marketing Science, ISSN 0149-7421
Research subject Industrial Marketing
IdentifiersURN: urn:nbn:se:ltu:diva-26984DOI: 10.1007/978-3-319-10873-5_9Local ID: 0462f3e2-cce7-40cd-a951-0ed717a1edc2ISBN: 978-3-319-10872-8ISBN: 978-3-319-10873-5 (PDF)OAI: oai:DiVA.org:ltu-26984DiVA: diva2:1000165
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Godkänd; 2015; 20150116 (andbra)2016-09-302016-09-30Bibliographically approved