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Why a few social networking sites succeed while many fail
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
University of Arkansas.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Business Administration and Industrial Engineering.
Royal Institute of Technology.
Show others and affiliations
2015 (English)In: The Sustainable Global Marketplace: Proceedings of the Annual Conference of the Academy of Marketing Science, Coral Gables, FL USA May 24-27, 2011 / [ed] Mary Conway, Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015, 283-285 p.Conference paper, Published paper (Refereed)
Abstract [en]

The purpose of this research is to study why a few social networking sites (SNSs) succeed, while many others fail. Collecting data from 89 Facebook users reveals that electronic word of mouth (EWOM), ease of use, source credibility, information usefulness, and user participation contribute to the success of SNSs.

Place, publisher, year, edition, pages
Cham: Encyclopedia of Global Archaeology/Springer Verlag, 2015. 283-285 p.
Series
Developments in Marketing Science, ISSN 0149-7421
National Category
Business Administration
Research subject
Industrial Marketing
Identifiers
URN: urn:nbn:se:ltu:diva-26894DOI: 10.1007/978-3-319-10873-5_164Local ID: 02846059-2902-42bf-b48b-82b5df5cc406ISBN: 978-3-319-10872-8 (print)ISBN: 978-3-319-10873-5 (electronic)OAI: oai:DiVA.org:ltu-26894DiVA: diva2:1000074
Conference
Academy of Marketing Science. Conference : 24/05/2011 - 27/05/2011
Note
Godkänd; 2015; 20150115 (andbra)Available from: 2016-09-30 Created: 2016-09-30 Last updated: 2017-11-25Bibliographically approved

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Kordestani, ArashSalehi-Sangari, EsmailAfsharipour, Afshin
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