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Factors influencing product launch strategies - a case study of the mining industry
Sultana, Yeasmeen
Mälardalen University, School of Business, Society and Engineering.
Mordarska, Klaudia
Mälardalen University, School of Business, Society and Engineering.
Kopecky, Daniel
Mälardalen University, School of Business, Society and Engineering.
2016 (English)
Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE credits
Student thesis
Abstract [en]
The purpose of this thesis is to investigate factors which influences product launch strategies.
Place, publisher, year, edition, pages
2016. , p. 60
Keywords [en]
Product Launch, Stage-Gate, Marketing-Mix, NPD (New Product Development)
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:mdh:diva-33076
OAI: oai:DiVA.org:mdh-33076
DiVA, id:
diva2:958346
Subject / course
Business Administration
Supervisors
Khan, Sikander
Mälardalen University, School of Business, Society and Engineering.
Examiners
Maaninen-Olsson, Eva
Mälardalen University, School of Business, Society and Engineering.
Available from:
2016-10-03
Created:
2016-09-06
Last updated:
2016-10-03
Bibliographically approved
Open Access in DiVA
fulltext
(1116 kB)
2019 downloads
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FULLTEXT01.pdf
File size
1116 kB
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SHA-512
3c00756b14a292600c0cc079d9a45c90e2147455b74faaeaa073d382fd0653c81c2e495a7cbc977a3ae71207f09d63b4032ea45d04a66f893d667745dbfd1381
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fulltext
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School of Business, Society and Engineering
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Business Administration
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Total: 2031 downloads
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Total: 382 hits
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https://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-33076
Direct link
http://www.diva-portal.org/smash/record.jsf?pid=diva2:958346
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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de-DE
en-GB
en-US
fi-FI
nn-NO
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html
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