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Factors influencing product launch strategies - a case study of the mining industry
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2016 (English)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to investigate factors which influences product launch strategies.

Place, publisher, year, edition, pages
2016. , p. 60
Keywords [en]
Product Launch, Stage-Gate, Marketing-Mix, NPD (New Product Development)
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-33076OAI: oai:DiVA.org:mdh-33076DiVA, id: diva2:958346
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2016-10-03 Created: 2016-09-06 Last updated: 2016-10-03Bibliographically approved

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fulltext(1116 kB)2019 downloads
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File name FULLTEXT01.pdfFile size 1116 kBChecksum SHA-512
3c00756b14a292600c0cc079d9a45c90e2147455b74faaeaa073d382fd0653c81c2e495a7cbc977a3ae71207f09d63b4032ea45d04a66f893d667745dbfd1381
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • de-DE
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More languages
Output format
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