A common misconception in today's society is that everything is (or should be) rational and goal-oriented, which we summarized earlier as pragmatic rationalism. We call this pragmatic rationalism a misconception because it misses a historical fact that individuals' actions are and have never been governed entirely by rational motives. Emotional, ethical and existential considerations influence human actions extensively. Solidarity, willingness to share and even self-sacrifice and prioritizing the good of others before one's own are values that have survived many different economic cultures. Even today's extremely individualized society with its focus on reaching success and winning at any price cannot completely suppress these values. There is an inherent contradiction between the crude egoism of modern individualism and its historical development that largely has its origin in the care of humans.