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Value Network Transformation: Digital Service Innovation in the Vehicle Industry
Högskolan i Halmstad, Akademin för informationsteknologi, Halmstad Embedded and Intelligent Systems Research (EIS), Människa och Informationsteknologi (MI-lab). University of Gothenburg, Gothenburg, Sweden.ORCID-id: 0000-0001-8060-5613
2016 (Engelska)Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
Abstract [en]

Advancement in digital technology is rapidly changing the contemporary landscape of business and associated networks for manufacturing firms. Many traditional physical products are now being embedded with digital components, providing them digital capability to become digitized products. The digitization of physical products has become an important driver for digital service innovation within manufacturing industries. Such digital service innovation transforms value networks of manufacturing firms in various industries. While digitization of products and digital service innovation can be observed in many manufacturing industries, this thesis focuses on the transformation of value networks within the vehicle industry.

This thesis is a collection of papers and a cover paper. The thesis reports from a collaborative project in the vehicle industry. The project explored new digital services for vehicles based on remote diagnostics technology. The exploration and conceptualization of digital services is investigated in a collaborative manner with participants from the vehicle industry. The results reflect that there is a paradigm shift for manufacturing firms digitizing their products, and stretching the business scope from product to solution oriented business.

This thesis contributes to the existing literature on digital innovation with insights on the transformation of value networks in the vehicle industry. The research question addressed in this thesis is: How are value networks of manufacturing firms transformed by digital service innovation? To answer the question, this thesis conceptualizes how the value creating pattern of digitized products transforms value networks of manufacturing firms. A model is presented that reflects how the symbiotic value relationship between the digitized product and digital services transforms the roles, relationships and exchanges in the value networks of manufacturing firms. The model can serve as an analytical tool to further advance the knowledge on business aspects in digital innovation. This thesis contributes to practice by providing an understanding of how manufacturing firms can leverage value of digitized products and digital services in value networks.

Ort, förlag, år, upplaga, sidor
Gothenburg: University of Gothenburg , 2016. , 169 s.
Serie
Gothenburg Studies in Informatics, ISSN 1400-741X ; 51
Nyckelord [en]
digital service innovation, value network, value creation, digitized products, digital services
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik
Identifikatorer
URN: urn:nbn:se:hh:diva-30153ISBN: 978-91-982069-6-8 OAI: oai:DiVA.org:hh-30153DiVA: diva2:893746
Disputation
2016-01-28, Halda, Visionen, Kristian IV:s väg 3, Halmstad, 13:00 (Engelska)
Opponent
Handledare
Projekt
ReDi2Service
Tillgänglig från: 2016-02-11 Skapad: 2016-01-13 Senast uppdaterad: 2016-03-11Bibliografiskt granskad
Delarbeten
1. Value Network Transformation By Digital Service Innovation In The Vehicle Industry
Öppna denna publikation i ny flik eller fönster >>Value Network Transformation By Digital Service Innovation In The Vehicle Industry
2011 (Engelska)Ingår i: Proceedings of the 15th Pacific Asia Conference on Information Systems | Pacific Asia Conference on Information Systems (PACIS), Association for Information Systems, 2011Konferensbidrag, Publicerat paper (Övrigt vetenskapligt)
Abstract [en]

This paper reports from preparations in an ongoing research study concerning how digital service innovation transforms value networks in the vehicle industry. The research study concerns digital services based on remote diagnostics systems. This digital service innovation in particular is of great importance since the vehicle industry has great potential to expand its business and found new and extended boundaries and relationships with other stakeholder in the networks they are attached to. Core challenges and opportunities for digital service innovation will lead us to the study of its influence on the business and innovation environment i.e. the value network. In this paper, we propose three propositions to study transformation from product oriented value networks to digital service oriented value networks.

Ort, förlag, år, upplaga, sidor
Association for Information Systems, 2011
Nyckelord
Value network, Digital Innovation, Digital service innovation, Remote diagnostics system
Nationell ämneskategori
Systemvetenskap
Identifikatorer
urn:nbn:se:hh:diva-15992 (URN)978-1-86435-644-1 (ISBN)
Konferens
15th Pacific Asia Conference on Information System, Queensland University of Technology (QUT), Brisbane, Australia, 7-11 July, 2011
Anmärkning

Paper 12

Tillgänglig från: 2011-09-09 Skapad: 2011-08-26 Senast uppdaterad: 2016-02-11Bibliografiskt granskad
2. Challenges and Opportunities Related to Remote Diagnostics: An IT-based Resource Perspective
Öppna denna publikation i ny flik eller fönster >>Challenges and Opportunities Related to Remote Diagnostics: An IT-based Resource Perspective
2013 (Engelska)Ingår i: International Journal of Information Communication Technologies and Human Development, ISSN 1935-5661, E-ISSN 1935-567X, Vol. 5, nr 3, 80-96 s.Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Remote diagnostics is expanding the business scope of vehicle manufacturers, ranging from products to services. In this paper, we focus on investigating the business challenges and opportunities related to the remote diagnostics of vehicles from an IT-based resource perspective. Remote diagnostics involves technology, human skills and intangibles. IT-based resources consist of physical IT infrastructure, human IT skills and IT-enabled intangibles. In this study, we find that remote diagnostics not only faces challenges in these three categories of IT-based resource, but also creates opportunities. One contribution of this paper is to provide an overview of the challenges and opportunities for business related to the technology. The paper also makes a contribution to information systems by shedding light on the discussion of digital infrastructure. It also highlights the application of IT-based resource perspective to find out the business challenges and opportunities of an emerging technology like remote diagnostics.

Ort, förlag, år, upplaga, sidor
Hershey, PA: IGI Global, 2013
Nyckelord
Remote Diagnostics, IT-based resource, IT infrastructure, human IT resource, IT-enabled intangibles.
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik
Identifikatorer
urn:nbn:se:hh:diva-23454 (URN)10.4018/jicthd.2013070105 (DOI)
Tillgänglig från: 2013-08-30 Skapad: 2013-08-30 Senast uppdaterad: 2017-04-03Bibliografiskt granskad
3. Digital Visions vs. Product Practices: Understanding Tensions in Incumbent Manufacturing Firms
Öppna denna publikation i ny flik eller fönster >>Digital Visions vs. Product Practices: Understanding Tensions in Incumbent Manufacturing Firms
2014 (Engelska)Ingår i: Proceedings of the Annual Hawaii International Conference on System Sciences / [ed] Ralph H. Sprague, Jr., Los Alamitos, CA: IEEE Computer Society, 2014, 4516-4525 s.Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

Incumbent manufacturing firms face challenges when expanding their product focus with digital services. Such expansion creates tensions in organizations in the servitization process. While management visions and conceptualizes new service oriented businesses, the actual practice of implementing these service concepts is influenced by the product paradigmatic way of thinking in the organization. This dominant thinking creates tensions between business visions and business practice. We use the case of remote diagnostics services to provide insights into a manufacturing firm’s attempt to transform the dominant oriented business models into a new networked environment. We suggest that such acts that may or may not lead to transition are lingered by dominant logics related to the product focus. This indicates that firms are required to embed new logics into their existing practice in order to exploit the full potential of digital technology. © 2014 IEEE.

Ort, förlag, år, upplaga, sidor
Los Alamitos, CA: IEEE Computer Society, 2014
Nyckelord
Tensions, Digitalization, Dominant logic, Incumbent manufacturing firms
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik
Identifikatorer
urn:nbn:se:hh:diva-24137 (URN)10.1109/HICSS.2014.562 (DOI)000343806604076 ()2-s2.0-84902254976 (Scopus ID)978-1-4799-2504-9 (ISBN)978-1-4799-2505-6 (ISBN)
Konferens
HICSS–47, 47th Annual Hawaii International Conference on System Sciences 2014, Hilton Waikoloa, Big Island, Hawaii, USA, January 6-9, 2014
Projekt
ReDi2Service
Anmärkning

Article number: 6759158

Tillgänglig från: 2013-12-09 Skapad: 2013-12-09 Senast uppdaterad: 2017-03-27Bibliografiskt granskad
4. The Influence Of Generativity On Value Creation – A Study Of Digitized Products
Öppna denna publikation i ny flik eller fönster >>The Influence Of Generativity On Value Creation – A Study Of Digitized Products
2015 (Engelska)Ingår i: 8th IADIS International Conference on Information Systems / [ed] Miguel Baptista Nunes, Pedro Isaias, Philip Powell, IADIS Press, 2015, 51-60 s.Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

The advancement of digital technologies is driving traditional product oriented businesses to move from selling product to selling solutions. In order to exploit business potentials from technology, it is important to understand the potential of the technology and how it influences the value creation in a digital environment where it is developed and to be deployed. To understand this changing environment, I have studied remote diagnostics as an example of digital technology within the vehicle industry as a source of new value for business. The findings show that digitized products not only helps to solve existing problems in providing services but also provides potential to generate value for new products and services in the networked environment. An implication from the findings for product oriented firms is that value creation with digitized products requires new business processes. Based on the findings, a discussion is presented about how generativity influences value creation via value in design, governance and networking in a digital ecosystem.

Ort, förlag, år, upplaga, sidor
IADIS Press, 2015
Nyckelord
Value creation, generativity, digitization, digital innovation, digital ecosystem, remote diagnostics
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning
Identifikatorer
urn:nbn:se:hh:diva-28022 (URN)2-s2.0-84944039380 (Scopus ID)978-989-8533-33-3 (ISBN)
Konferens
8th IADIS International Conference on Information Systems 2015, Madeira, Portugal, 14-16 March, 2015
Projekt
ReDi2Service
Tillgänglig från: 2015-03-27 Skapad: 2015-03-27 Senast uppdaterad: 2016-11-30Bibliografiskt granskad
5. Balancing Generativity of Digitized Products – A Study of Digitized Buses and Remote Diagnostics
Öppna denna publikation i ny flik eller fönster >>Balancing Generativity of Digitized Products – A Study of Digitized Buses and Remote Diagnostics
(Engelska)Manuskript (preprint) (Övrigt vetenskapligt)
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning
Identifikatorer
urn:nbn:se:hh:diva-30327 (URN)
Anmärkning

Som manuskript i avhandling. / As manuscript in dissertation.

Tillgänglig från: 2016-02-10 Skapad: 2016-02-10 Senast uppdaterad: 2017-08-30

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