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Strategy in an ambiguous innovation environment: the case of a Taiwanese biopharmaceutical firm
Örebro University, Örebro University School of Business. Department of Business Administration, Lund University, Lund, Sweden.ORCID iD: 0000-0003-2632-6378
Department of Business Administration, Lund University, Lund, Sweden.
2015 (English)In: Journal of Strategy and Management., ISSN 1755-425X, E-ISSN 1755-4268, Vol. 8, no 4, p. 326-341Article in journal (Refereed) Published
Abstract [en]

Purpose: An ambiguous environment indicates how rules and interests may not be outspoken or clear. In an emerging industry sector, such ambiguity may follow from different sets of rules to adapt to, changes to these rules, and how various parties surrounding a firm act based on these rules and individual interests, interaction goals, and priorities. The purpose of this paper is to describe and discuss how a company balances its relationships with others to achieve strategic intentions in an ambiguous environment. Specifically, the paper focusses on innovation in the biopharmaceutical sector in Taiwan.

Design/methodology/approach: The empirical part of the paper is based on a single case study portraying multiple parties surrounding an innovative Taiwanese biopharmaceutical firm.

Findings: The paper points to how partner selection and interaction are highly affected by the ambiguous environment. Ambiguity leads to transactional exchanges on the domestic level, while the focal firm engages in collaborative, relational interactionwith international parties to accomplish innovations.

Originality/value: The paper contributes to literature on company strategies in emerging sectors with its specific focus on innovation strategies, and how a company balances ways of interacting based on an ambiguous environment. To Asian management research, contributions include an in-depth description of company-level strategizing in Taiwan

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2015. Vol. 8, no 4, p. 326-341
Keywords [en]
Strategy, Network, Taiwan, Emerging market, Logic, Biopharmaceutical, Ambiguity
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:oru:diva-46542DOI: 10.1108/JSMA-06-2014-0051ISI: 000214564500003OAI: oai:DiVA.org:oru-46542DiVA, id: diva2:872231
Available from: 2015-11-18 Created: 2015-11-18 Last updated: 2017-10-11Bibliographically approved

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CiteExportLink to record
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