Even though it’s well known to mankind that our common resources are limited and that recycling is a key for a sustainable future; in reality we see few examples of true recycling where virgin raw material is substituted by waste. There are endless number of examples where waste is utilized to some extent without solving the core issue: reducing the need of extracting virgin raw materials. This article analyses some of the driving forces and inhibitors that explains why it’s so difficult establish secondary stock extraction although technology is available. The authors discuss and suggest possible ways for reducing the some of the main barriers.