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Into tomorrow: Constructing scenarios for the record industry in the 21-century
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose/Aim: The aim of this paper is to, through scenario planning methodology, present recommendations in order for record companies to be competitive in the near future. In order to achieve this goal three question where asked. (1) What are the most central problems of the record industry? (2) How can these problems affect the future in the industry? (3) In what way can record companies’ work to avoid these problems? The paper focuses on the Swedish market partly because of the given timeframe but also because of Sweden’s position in that of file sharing as well as technological advances. It is also assumed in this paper that the future of music sales will be concentrated to the Internet. Material/Method: The chosen method for this paper was scenario planning. An extensive literature study was complemented with interviews of key players involved in content consumption over the Internet. Main results: A fundamental issue for the future of the music industry is that of legislation. The outcome of the record industry’s future is almost exclusively dependent on the way, which the legislation takes. A stricter legislation, which includes violations of citizens’ personal integrity, may backfire and result in political pirate parties’ becoming members of parliaments. This may in turn result in that the intellectual property laws of the nineteenth century are removed. Suing private persons and trackers can result in record companies alienating an entire generation of music consumers. Record companies attempts to retain music as a product may prove to be futile within time, but they can absolutely prolong the period in which it is a product. It is nevertheless, not entirely negative for music to become a service. By being a service music can more easily be attached to another service, like an Internet subscription, or an experience.

Place, publisher, year, edition, pages
2009. , p. 55
Identifiers
URN: urn:nbn:se:uu:diva-122261OAI: oai:DiVA.org:uu-122261DiVA, id: diva2:309585
Presentation
2009-05-27, 00:00 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-04-08 Created: 2010-04-07 Last updated: 2010-07-09Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
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  • Other locale
More languages
Output format
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