Problem: To find out appropriate marketing strategies for Iraniandry-fruit company to enter the Swedish market.Purpose: To find out an optimal entry mode for “Nature’s PowerAB” to follow while entering Swedish market.Method: Exploratory research is used predominantly to gain adeeper understanding and insight of something. The designis far more flexible and dynamic than that of descriptiveresearch. The collected data helps us explore and learnabout the current situation of the Swedish market withreference to its uncontrollable and controllable elementsand also helps us develop a marketing mix for NaturePower AB.Conclusion: The conclusion of this Master Thesis has implications forpistachio importers to Sweden.