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Semiotics of Care And Violence: Memetization And Necropolitics During the Brazilian 2018 Presidential Elections in the Action #Mariellemultiplica
Södertörn University, School of Culture and Education, Media and Communication Studies.ORCID iD: 0000-0002-9707-2857
2022 (English)In: Critical Meme Reader II: Memetic Tacticality / [ed] Arkenbout, C.; Scherz, L., Amsterdam: Institute of Network Cultures , 2022, 1, p. 51-73Chapter in book (Refereed)
Abstract [en]

In Brazil, memes and forms of memetic communication have become a second language, opening up new forms of expression, action and organization. These stem from increasingly polarized positions in society providing the opening for a process of endemic memetization of political discourse. For conservative groups in Brazil, memes have also become a medium of political education and beyond that, images, memes and memetic gestures on social media have become the site of political tensions. In 2018, the general elections that put Jair Bolsonaro in power and the unsolved political assassination of leftist Rio de Janeiro city councilor Marielle Franco, ambushed by armed militia are two of the most significant political events of 2018 in Brazil that precipitated a memetic battle between conservatives and progressives. When we look specifically at the narrower genre of ‘humorous’memes from Bolsonaro supporters, we often see memes promoting violence ‘for laughs’: for instance, making fun of city councilor Marielle Franco’s political assassination as astrategy for promoting and reinforcing Bolsonaro’s violent discourse and necropolitics that has since been normalized and sanctioned by large portions Brazilian society even beyond the electoral period. By contrast, when we look at tactical media by Marielle Franco's supporters claim for justice, we find memetic forms taking shape as artivism and collective actions, such as #MarielleMultiplica. The chapter unpacks how memes became important political tools that articulate extreme-right necoropolitical discourse on the one hand, and how leftist discourses of care and protection were mobilized regarding the assassination of Marielle Franco in widely different modes of production, distribution and circulation of meanings. 

Place, publisher, year, edition, pages
Amsterdam: Institute of Network Cultures , 2022, 1. p. 51-73
Series
INC Reader ; 16
Keywords [en]
memes, visual culture, politics, Brazil, Marielle Franco
National Category
Cultural Studies
Research subject
Critical and Cultural Theory
Identifiers
URN: urn:nbn:se:sh:diva-52800ISBN: 9789492302908 (print)ISBN: 9789492302915 (electronic)OAI: oai:DiVA.org:sh-52800DiVA, id: diva2:1815842
Available from: 2023-11-30 Created: 2023-11-30 Last updated: 2023-11-30Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
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