Circular Economy (CE) promotes trading functions of a product as aservice instead of selling the product in conventional ways. For a product like ababy stroller, the function means ensuring mobility with infants without needingto own a stroller. This approach of acquiring functions only when needed opensup the possibility to share the same products with multiple users. For a manufacturer that has built its business on a conventional sales model over the decades,this shift may be too radical. Therefore, for the manufacturers, it is important tounderstand consumer perceptions of the service-oriented business model beforeentering this unknown territory. To develop a thorough understanding of consumerperceptions of leasing a stroller instead of buying one, a survey among 200 parentsin Stockholm is conducted. The survey brings out quantitative results such as 39%of respondents are open to leasing and identifies key influencing factors such asconvenience and environmental image that play a key role for the remaining 61%of respondents to choose leasing. This research concludes that a large numberof consumers are open to leasing if a high level of service and environmentallysustainable strollers are offered at a competitive price.