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“For explorers by explorers”: A discursive analysis of cruise tourism in Norway
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Educational Sciences, Department of Education.ORCID iD: 0000-0001-9675-981X
NTNU - Norges Teknisk-Naturvitenskapelige Universitet, Trondheim, Norway.ORCID iD: 0000-0003-1483-0948
2023 (English)In: Skandinaviske Sprogstudier, E-ISSN 1904-7843, Vol. 14, no 1, p. 1-29Article in journal (Refereed) Published
Abstract [en]

The Norwegian company Hurtigruten operates ships cruising along the Norwegian coast and has played an important role in tourism for over a century. This article provides a multimodal discourse analysis of the website advertising Hurtigruten’s most popular journey, drawing on a critical tourism studies approach. It aims to answer the question as to what central themes emerge in tourism discourse on Norway, targeted at an international audience. Central characteristics of tourism discourse (Dann 1996), i.e., strangerhood, conflict, authenticity, and playfulness, are shown to be crucial in the analysed material. The paper discusses the notion of authenticity as a performative strategy in the promotion of Norwegian cruise tourism. One central aim of this paper is finding out what and how the notion of “authentically Norwegian” is advertised. The results imply that these topics, and especially the notion of authenticity, are aligned with general tourism imaginaries, which are similar globally.

Place, publisher, year, edition, pages
Skandinaviske Sprogstudier , 2023. Vol. 14, no 1, p. 1-29
Keywords [en]
tourism, Norway, discourse analysis, multimodality, computer-mediated communication
National Category
Specific Languages Cultural Studies
Identifiers
URN: urn:nbn:se:uu:diva-500204OAI: oai:DiVA.org:uu-500204DiVA, id: diva2:1750388
Available from: 2023-04-13 Created: 2023-04-13 Last updated: 2023-11-28Bibliographically approved

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“For explorers by explorers”: A discursive analysis of cruise tourism in Norway

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf