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B2B branding in a time of radical transformation — how Covid forces B2B firms to supplant personal sales with content marketing (working paper)
ORCID iD: 0000-0002-0419-8654
ORCID iD: 0000-0002-8194-2053
2022 (English)In: 15th Global Brand Conference, Sheffield Hallam University, Sheffield, UK, 4-6 May, 2022Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2022.
Keywords [en]
Branding, B2B, Personal sales, Content marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-49813OAI: oai:DiVA.org:hh-49813DiVA, id: diva2:1725892
Conference
15th Global Brand Conference, Sheffield Hallam University, Sheffield, UK, 4-6 May, 2022
Funder
Knowledge FoundationAvailable from: 2023-01-12 Created: 2023-01-12 Last updated: 2023-02-07Bibliographically approved

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Aagerup, UlfAndersson, Svante
Business Administration

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Total: 311 hits
CiteExportLink to record
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Citation style
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  • ieee
  • modern-language-association-8th-edition
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Language
  • de-DE
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  • en-US
  • fi-FI
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