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”Do they pass the woman test?”: Navigating and negotiating the gendering of residential solar panels
RISE Research Institutes of Sweden, Built Environment, Energy and Resources.ORCID iD: 0000-0002-3418-8385
RISE Research Institutes of Sweden, Digital Systems, Prototyping Society.ORCID iD: 0000-0002-5108-3948
RISE Research Institutes of Sweden, Built Environment, System Transition and Service Innovation.ORCID iD: 0000-0002-0867-9201
RISE Research Institutes of Sweden, Digital Systems, Prototyping Society.ORCID iD: 0000-0002-3404-3952
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2022 (English)In: NordiCHI '22: Nordic Human-Computer Interaction Conference, Aarhus, Denmark, October 8 - 12, 2022, New York, USA: Association for Computing Machinery (ACM), 2022, p. 1-12, article id 47Conference paper, Published paper (Other academic)
Abstract [en]

Residential solar panels are increasingly popular, yet women arelargely invisible as customers and users. This creates barriers forreaching gender equality and climate goals where increased renewable energy is key. We present results from a norm-criticalstudy drawing on 10 interviews with solar industry representativesand focus groups with 28 women, either owning solar panels or inthe process of buying. The study aims to critically analyze currentgender norms related to technology, market, and use, as well asto identify difficulties for women’s solar panel engagement. Thestudy shows how women at different touchpoints in the processof buying and having solar panels both navigate and negotiate anongoing gendering of this technology, despite the industry attemptsto present solar panels as gender neutral. While the study focuseson residential solar panels, the contribution is relevant for widerHCI, e.g. work related to smart home technologies.

Place, publisher, year, edition, pages
New York, USA: Association for Computing Machinery (ACM), 2022. p. 1-12, article id 47
Keywords [en]
Gender, Norms, Feminist HCI, Solar energy, Sustainability, Normcritical design
National Category
Social Sciences Interdisciplinary
Identifiers
URN: urn:nbn:se:ri:diva-61129DOI: 10.1145/3546155.3546643ISBN: 978-1-4503-9699-8 (electronic)OAI: oai:DiVA.org:ri-61129DiVA, id: diva2:1707683
Conference
NordiCHI '22: Nordic Human-Computer Interaction Conference
Projects
Sol för alla - solel ur ett genus- och tjänstedesignperspektiv
Funder
Swedish Energy Agency, P2020-90050Available from: 2022-11-01 Created: 2022-11-01 Last updated: 2023-12-06Bibliographically approved

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fulltext(452 kB)279 downloads
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Publisher's full texthttps://dl.acm.org/doi/10.1145/3546155.3546643

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